The Marketing Incubator | Startup Incubator South Africa

Startup Incubator In South Africa

About Us

Our virtual startup incubator enables successful development of start-up and fledgling companies by providing entrepreneurs with an array of targeted marketing resources and insight. These services are developed by the incubator management and offered online to easily reach incubatees who are able to visit our office and incubatees who are not based within Johannesburg. The main goal of business incubation is to produce successful startups, small business owners and medium-sized companies a learning opportunity that will leave the incubation programme financially viable and freestanding. These incubator graduates have the potential to create jobs, revitalize neighbourhoods, commercialize new technologies, and strengthen local and national economies.

Our Mission

The need for startup incubation features strongly in local, regional and national economic strategies and is a key component in the development of the economy. The benefits of partaking in our business incubator are numerous. Amongst other things, we are able to:

  • Act as a catalyst for economic change development
  • Assist young companies to negotiate the hurdles that often lead to their early downfall
  • Assist entrepreneurs overcome the isolation and stress of starting a business
  • Provide access to an array of expertise, business mentors and coaches, investors and specialist advisors
  • Provide visibility and credibility in the marketplace
  • Facilitate linkages with and the commercialisation of university or corporate research and new ideas utilising research and development expertise and proof of concept functions
  • Encourage faster sustainable growth and greater survival rates of new and existing companies
  • Act as catalyst for urban and rural regeneration
  • Enable growing companies to become stand alone entities within the community

  • What Sets Us Apart

    Since inception our core focus is to assist entrepreneurs to balance their operational strategies and marketing strategies. It is one thing to create a stunning product and another to actually market and sell it profitably. As one of the startup incubators in South Africa we collaborate with business incubators and accelerators who operate outside of our scope of work to assist small business owners to access funders, industry experts and third party company for more services.

    How We Work

    Our virtual startup incubation programmes are not bound by brick and mortar or any other geographical constraint. The programmes are offered to incubatees online, especially for incubatees that are not able to visit to our office in Sandton. Our services are delivered in 5 ways:

  • Onsite: Group meetings in our office
  • E-Learning: Online training sessions and information exchange
  • One-on-One ICT Exchange: Emails, calls, online collaboration tools
  • Online Recruitment: Recruiting incubatees and matching them with business advisors, mentors, funders and other business persons who will add value
  • Virtual Communities: Online platforms where entrepreneurs collaborate
  • Management Team


    Lebogang Makola-Chief Executive-Officer-of-The-Marketing-Incubator-business-incubator-in-south-africa

    Lebogang Makola

    Chief Executive Officer

    Don Mthethwa

    Chief Operating Officer